It has gotten harder over the past year to get people interested in Web3 projects or protocols. The bear market has taken its toll on numerous once-promising projects in different ways. Strong communities, however, are a common characteristic of those who have so far survived.

In contrast to Web2 marketing, web3 marketing emphasizes community development more. Therefore, that is the main topic of discussion regarding how to have an advantage in 2023. But, the game still involves strategy and data analytics, two tools every marketer has in their toolkit. In this article, we will go over how to gain an edge in 2023 using Web3. So, keep reading.

Community Vs. Marketing

While Web2 corporate growth is typically guided by marketing or product first, there is a case to be made that blockchain projects should prioritise their community.

In the previous year, a lack of connection with one's community has tended to be a red flag for a rug pull, which is why communication has become crucial in the space.

Advertising on Web3 is more intimately connected to users than it is with traditional IT companies due to the extremely active communication cadence and preference for two-way channels over one-way ones like email.

How To Create Engagement In Your Project's Community

In Web3, content is the foundation of engagement. People will return and engage with your goods as long as you generate marketing and campaigns that they find appealing.

So what type of content should you create? And what should the content's objectives be?

Here, we have discussed some approaches you can employ –

Communication – It entails direct and ongoing connection with your followers and members.

Gamification – This is the use of events, gifts, and incentives to encourage communication.

Exclusive benefits – Offer exclusive benefits to the OGs since they were there from the beginning to support you and incentivize new members.

Feedback and input from the community – Encourage feedback following events and meetings. They are the moments you consider when deciding what to do next.

Offline Events: The Underrated Strategy

Web3 marketing uses a wide variety of online strategies, including Airdrops, NFT mints, Twitter Spaces, influencer alliances, affiliate marketing, and others.

We frequently consider Web3 marketing in terms of online strategy and neglect to include the real world. Our team concluded that working with offline events is crucial. There is a different level of connection in life when you meet someone offline since they can go chat with you in person.

Make Better Marketing Decisions Using Off-Chain and Web3 Data

While community building and communication currently form the backbone of marketing, programs that use data to inform decisions are gaining ground in Web3, where data is difficult to use and fragmented.

Connect with us to learn more about Web3, the Metaverse, DeFi, and other aspects of the blockchain industry.